Nero today announces the launch of BackItUp, a groundbreaking approach to backing up content from your PCs, Android tablets and smartphones to both local disks and a new personal online drive. With 18 years of content backup experience, Nero combines an unrestricted online drive and automatic offline backup in one suite - and makes it as critical as antivirus for the first time ever. “I find it frightening that, today, virtually all PC and mobile users painstakingly protect themselves from malware, Trojans or phishing attacks – but only about 15 percent of users regularly back up their data. 35 percent of PC users have never run a backup in the first place." said Jürgen Kurz, Nero’s CEO. “With our new suite and its new usability concept, we wanted to make sure that our users never have to worry about a lost smartphone, a total hard disk failure – or a flash flood for that matter! Their data is backed up locally and online at the same time in only three steps." Nero BackItUp 2014 comes as a free backup starter package (manual backup suite plus 5 GB online drive) or a 1-year-subscription which includes an automatic backup software and an online drive with truly infinite disk space. The suite and online drive support Windows® PCs, laptops and ultrabooks and all Android devices, with iOS or Windows Phone 8 apps coming soon. The “Unlimited PRO" package includes: Automatic and scheduled local PC backup of your content to 4 local targets: USB drives, built-in hard disks, NAS and DVDs/Blu-rays. Complete Android backup: Photos, videos, music, contacts, call logs, messages and even system settings can be stored on SD cards, on PCs (via Wi-Fi) or your online drive. Truly infinite online drive: No matter if you want to store 50 GB, 500 GB, 50 TB or more – Nero will not cut off its users or limit their traffic. One Nero BackItUp online drive backs up 5 PCs and an unlimited amount of smartphones and tablets Compression algorithms to create smaller backups Encryption for local backups (AES 256) Access to your entire data collection on-the-go and the ability to share it through a password-protected portal Video and music streaming from your online drive from everywhere The “5 FREE" starter package includes: Manual backup to hard disks and USB drives 5 GB online drive The ability to share via Facebook, Twitter, Google+ or email Access to your files from anywhere, anytime. A Trustworthy Provider from Germany Nero, based in Germany has more than 18 years of experience in backing up data and 100 million backup users. Unlike with other providers, users decide if they want to just use local backup and keep their files offline – or double-protect their data on Nero’s secure online drive.